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When ordinary people still don’t know what the Yuan Universe is, the Internet giants have entered the Yuan Universe.
Facebook is the pioneer in this area, founder Zagberg believes that Ar / VR will transcend smartphone and personal computers and become the next generation of mainstream computing platforms.
As early as 2014, Zachberg took $ 300 million to acquire VR star enterprise Oculus.
Zachberg invests at least 20 VR-related companies, especially for VR game companies. In June this year, Facebook acquired the Bigbox VR of the Chicken Game "Population: One" developer, which made it increased to 5 top VR game studios.
In August this year, Facebook has launched a VR meeting software Horizon Workrooms. Using this software, you can make the user on the line VR meeting in the "Digital", walking in the virtual meeting room, raising your hands, manipulating the keyboard, and even writing before virtual whiteboard.
On August 11th, the graphics card giant NVIDIA announced that the world’s first simulation and collaborative platform Omniverse provided by the Yuan Cosmic Establishment, and will be open to millions of new users.
On August 18th, the VR branch venue was set up at Baidu World Conference. The virtual space of the technology event.
On August 29, VR Entrepreneurial Company Pico (Little Bird Takened) was disclosed in all staff, and the company was jumped by byte. However, the price of this transaction did not announce that there was a media report called 5 billion yuan, and there was also a news called 9 billion yuan.
As early as April this year, byte beating will invest 100 million yuan in the Yuan Cosmic concept company code, including the teen social and UGC platform "restart the world".
From the hardware to the software, the unit cosmic matrix of byte beat is taken into size.
According to IDC, 2020-2024, the average annual growth rate of the global virtual reality industry will reach 54%. With the continuous development of new technologies, the virtual reality is the universe-related industry or will usher in outbreak.
XR technology soft and hard combination strong ecology
The national "14th Five-Year Plan" is clearly proposed to accelerate digital development, building digital China, and put 5G, 4K / 8K ultra HD, virtual reality and reality, etc. in the future five years of digital economic key industries. At present, the digital economy accounts for nearly 40% of the proportion of my country’s national economy, and the XR industry is one of the seven key industries of digital economic development, and it has entered the speed of development with the support of multi-partial power. According to the evaluation, the 2025 global XR market has exceeded 660 billion US dollars, and the domestic market is expected to exceed 100 billion US dollars.
At present, the most representative official definition of the cognition of the Yuan Universe is: holographic construction, holographic simulation, virtual fusion, and fumeting. In fact, the real world is separated from four different technical levels between the Yuan Cos. The world is now in the Internet 3.0, the nature of the new generation of computing platforms is new and interactive. Under the VR, AR glasses, people are immersed in the world of three-dimensional information, and they can display and interact with this 3D world.
Specifically, the Yuan Universe is first built, and the geometric model of the entire virtual world is needed, and it is displayed on the terminal device to create an immersive user experience. This is the bottom layer of the Yuan universe. At present, through three-dimensional reconstruction technology, the AR commodity model of the store is constructed. Users can roam in the model. You can click on the details of the video to view the item, which can be done, so you can do it, don’t leave your home. The world.
Secondly, holographic simulation is to build a dynamic process of virtual world, so that the virtual world is infinitely approaching the real world. For example, the apps of movies and many digital twins are in the holographic simulation layer. Through graphical animation and simulation technology, you can construct a virtual character of the live spirit, the expression, action, apparel or even the hair of the character is very vivid image. Such a virtual person can be applied to different scenes, live, teachings, etc. of the virtual world are routine.
Then it is fuck in virtuality, it is to let the virtual world integrate with the real world. To achieve this, in terms of technology, establish an accurate positioning of the entire real world and superimposing related virtual information. To do this, you can build an AR world, let the virtual world and the boundaries of the real world break. For example, a AR history case with museums, users can immerse to thousands of years in the virtual world, and can interact with some virtual elements in the virtual world. Note that Ar Glasses is widely used in the current scenario, including games, social, shopping, and even some different scenes of industries.
Finally, the true world is changed, that is, by changing the virtual world to transform the real world, the fundamental problem of this layer is precise control of the robot. Although this layer is usually not in the concept of the Yuan universe, but if there is no such floor, everything will only stay in the virtual world, and the real world may not be in contact. For example, rice industry is growing robots, which can send robots to plant rice after completing the virtual world sports plan. Moreover, such robots can not only work during the day, but also taken at night. In this way, it can greatly reduce human cost.
VR, AR’s micro-display is a field of China’s display panel leader enterprises to accelerate layout, and the Yuan Universe is a catalyst.
It is reported that many world-renowned brands use Jingdong’s micro-display in the development of the next generation of virtual reality products, and several domestic and foreign brands use the micro-display of Jingdong’s micro-display to publish VR / AR new models. TCL Huaxing has been commercially working with the VR industry head customers in the field of LTPS Fast LCDs.
Jingdong sideThe layout is early, and in 2012, I started investing in the VR / AR field. The total investment of 2.2 billion Ordos 5.5 production line is transporting a large number of technical products applied to the wearable fields such as VR / AR to the market. Jingdong also invests nearly 5 billion in Kunming, Yunnan Province to create an OLED micro-display device production line (8 inches), 12-inch silicon-based OLED project.
In VR / AR related areas, Jingdong has applied for nearly 100 core technical patents, covering semiconductor processes, OLED device structures, pixel driving design, micro-ratings, optical machine, etc .; and launched 5644 PPI, ultra-high resolution, 120 + Hz high refresh rate silicon-based OLED screen and other products, can be used in VR / AR, FPV (first viewing angle), etc., which is used in audio and video, games, education, real estate, tourism and other fields, will help The universe goes from the concept to reality.
TCL HuaxingOn November 16th ecological conference, the VR display new product was released first. TCL Technology Group CTO, TCL Huaxing CTO Yan Xiaolin also said, "The future shows that there is nothing, 70% of the information obtained from the display, and the display is also an interface in the real world and the virtual world interaction, including the future Yuan universe, basically Realize it by display. "TCL Huaxing will cover all the fields from micro display until the large display, there is considerable advantage in some areas, and some areas need to further refuel efforts.
According to Yan Xiaolin, TCL Huaxing’s micro-display panel will have a product in the field of LCD, OLED, and Micro LED. At present, TCL Huaxing’s 6-generation LTPS (low temperature polysilicon) LCD production line in Wuhan, VR screen of 2.02 inch 1500ppi (pixel density unit) in the field of LCD micro-display, and will soon upgrade to 1700ppi, even shock 2000PPI strives to lead in the field of LCD VR display. In addition, TCL Huaxing also has a clear plan in the micro-display field of OLEDs; Micro LED micro display products, TCL Huaxing and San’an Optoelectronic Cooperative R & D.
TCL Huaxing COO Zhao Jun said to the first financial reporter that there are two applications in AR and VR in micro-display. In these two areas, TCL Huaxing is accelerating layout. The 1500ppi VR screen based on LTPSLCD is expected to achieve industrialization in 2022. For VR, TCL Huaxing is mainly based on LTPS LCD and AMOLED, has been planted with product chemical and industrialization. For Ar, mainly based on silicon-based Micro LEDs, because Ar has many optical waveguides technology and optical path design, link loss is a problem, requires very high, TCL Huaxing has launched relevant research. "For silicon-based OLEDs and silicon-based Micro LEDs, TCL Huaxing has launched a project, set up a relevant team, will make the industry layout as soon as possible."
Temperature of the main product with the medium-sized AMOLED display device, also in the layout of Micro LED micro-display business. Visteno Micro LED business is still in a sustained R & D and investment stage, and the company’s Chengdu Chen’s photoelectric electricity has been built, and the first wear sample will be promoted according to market demand.
The Yuan Universe will have a forward stimulus of the Ar / VR device, because now there are many of the Yuancosian applications, cloud data operation needs, high-speed network services, but the service is ultimately implemented, if you use smartphones, computers, etc. The device is used to use these metacular services, the effect and the use of general network services are not large, and the virtual world with an immersion sensation cannot be experienced. Therefore, the metaches of the Universe will be bound to the terminal requirements of the AR / VR device, and will attract more vendors in the hardware market of the Ar / VR device in 2022.
Yuancai Ecological Zone opens recruitment
UDE2022 opens a new course, and the organizing committee will open the Yuancai Ecological Zone. XR virtual shooting, advanced 8K photography camera, AR / VR, Mini / Micro LED display, multi-sensitivity equipment, etc. Intelligent hardware devices, human-machine interaction immersive scenes, game scenes, Aiot, virtual office, smart families, smart cities, wisdom Campus, smart cars, intelligent medical and other solutions will be collected in the Yuancai Ecological Zone. The organizing committee will jointly jointly build a regional area, which is formally formal of enterprises and units to participate in the universal universe-building area!
We successfully held the first expansion reality XR industry ecological summit forum during Ude2021. The public forum activities of China’s expansion of the real industry ecology were discussed, and the industry was widely supported. This forum is hosted by the Shanghai Multimedia Industry Association, the Co-organizer is an Anhui Provincial Virtual Reality Industry Association, Zhejiang Virtual Reality Industry Alliance, Jiangsu Communications Society Virtual Reality Professional Committee, Hangzhou Virtual Reality Industry Association, Chengdu Virtual and Enhance Reality Industry Association, Tianjin Virtual Reality and Enhance Reality Technology Application Association, Tibet Autonomous Region Virtual Reality and Enhance Real Technology Application Association and Hunan. The support unit is China Electronic Video Industry Association, China Computer Association 93913.
In 2022, the UDE2022 is also held.2022 extended reality XR industry ecological peak forum, Invite you to participate!
UDE to create a platform to promote product value
UDE is committed to building a new display industry episode, forum, activity, and bought in one integrated Event. UDE promotes industry chain technology exchange, realizing improving display industrial competitiveness accelerating investment and commercial cycles, achieving the rise of state-owned display industries, shouldering mission.
UDE is guided by the National First Level China Electronic Video Industry Association, which has clear understanding of intelligent display industries and has a deep accumulation. In order to further achieve the great vision of "global display to see the Oriental", let the world see China as the core base and future potential, at the same time, we will deepen the industrial cluster in Guangdong, Hong Kong, Macau, and pull the downstream industry. Upgrade, and by introducing more Chinese and foreign buyers to help industry business negotiations ultimately achieve economic growth, since 2022, UDE International Display Expo (UDE) Strategic Mutors Shenzhen, with the International LED Show (LED China), International The audio and video smart integration exhibition (Avi China) is strong, and on February 20-22, 2022, on the same time in Shenzhen Futian Exhibition Center, the three-party cooperation creates the first big exhibition worldwide, occupying the first year, first-year advantage, scale Break through 100,000 flat, audience and buyers exceed 80,000 people, lead the new wind direction of the global industry with a new attitude, and build a variety of new display technology, digital applications and audio video integrated wind direction.
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Guided by the China Electronic Video Industry Association, so far, the three-session will continue to take professionalized routes: "UDE International Show Expo" will settle in the Dadan District, on February 20, 2022, in Shenzhen Center, service industrial chain and international domestic business buyers; "UDC International Tide Life and Consumer Electron Expo" is deep cultivated in Shanghai, 2022, began to upgrade to create Z generation young consumers as core users, The consumer electronics show that lives is the world’s first TO C consumer electronics show.
UDC will attract 100,000 young players with 60,000 square cooles in the fall of 2022, held in Shanghai. UDC combines the characteristics of the Z generation young consumers, which presents "content + consumption" annual carnival in one "content + consumption". Click on the public number to the spot.
Guiding unit: China Electronic Video Industry Association
Organizer: Shanghai Job Federation Exhibition Co., Ltd.
Exhibition location: Shenzhen Futian Convention Center
Exhibition time: February 20-22, 2022