3D Print Giant Hinge Dragon

The hinge structure is a very common connection device that makes it possible to active component structure, and there is a use in many places. For example, in the toy industry, you can use animal models such as a active dragon, fish.

Recently, the Corporate McGybeer has produced a giant active model dragon by 3D printing. This dragon uses a hinge structure, which can be flexible to move the body, as if the true dragon is general.

Compared to traditional processes, 3D printing this hinge structure has a very obvious advantage, which is to be printed, no need to assemble. Traditional processes need to be subsequently produced, and they are assembled.

In order to print a large size model dragon, McGybeer also uses a conveyor 3D printer, theoretically, this printer can print an infinite item. Of course, this is just theory, but 3D printing a few meters long items is still no problem.

This time, the length of this dragon model made by McGybeer reached 1.3 meters and used a full 750 gram of PLA wire. For 3D printing this giant dragon model, McGybeer has made a lot of work in advance. The first is to dry the PLA wire, because the PLA wire is exposed to air, which is easily tidal, affecting the printing effect. Under normal circumstances, take the PLA wire to print, almost one day. However, this dragon is relatively large, it needs to be printed for 5 days, and the PLA wire will have been exposed to the air, and the McGybeer has died in order to avoid accidents in the next few days. In addition, he also applied to the transmission belt, a large 3D print is very easy to warp, and the water can prevent this situation.

Since the preparation is fully, spent 5 days, McGybeer successfully prints the dragon model.

Display technology | When XR, holographic display technology encountered "Yuan Universe"!

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When ordinary people still don’t know what the Yuan Universe is, the Internet giants have entered the Yuan Universe.

Facebook is the pioneer in this area, founder Zagberg believes that Ar / VR will transcend smartphone and personal computers and become the next generation of mainstream computing platforms.

As early as 2014, Zachberg took $ 300 million to acquire VR star enterprise Oculus.

Zachberg invests at least 20 VR-related companies, especially for VR game companies. In June this year, Facebook acquired the Bigbox VR of the Chicken Game "Population: One" developer, which made it increased to 5 top VR game studios.

In August this year, Facebook has launched a VR meeting software Horizon Workrooms. Using this software, you can make the user on the line VR meeting in the "Digital", walking in the virtual meeting room, raising your hands, manipulating the keyboard, and even writing before virtual whiteboard.

On August 11th, the graphics card giant NVIDIA announced that the world’s first simulation and collaborative platform Omniverse provided by the Yuan Cosmic Establishment, and will be open to millions of new users.

On August 18th, the VR branch venue was set up at Baidu World Conference. The virtual space of the technology event.

On August 29, VR Entrepreneurial Company Pico (Little Bird Takened) was disclosed in all staff, and the company was jumped by byte. However, the price of this transaction did not announce that there was a media report called 5 billion yuan, and there was also a news called 9 billion yuan.

As early as April this year, byte beating will invest 100 million yuan in the Yuan Cosmic concept company code, including the teen social and UGC platform "restart the world".

From the hardware to the software, the unit cosmic matrix of byte beat is taken into size.

According to IDC, 2020-2024, the average annual growth rate of the global virtual reality industry will reach 54%. With the continuous development of new technologies, the virtual reality is the universe-related industry or will usher in outbreak.

XR technology soft and hard combination strong ecology

The national "14th Five-Year Plan" is clearly proposed to accelerate digital development, building digital China, and put 5G, 4K / 8K ultra HD, virtual reality and reality, etc. in the future five years of digital economic key industries. At present, the digital economy accounts for nearly 40% of the proportion of my country’s national economy, and the XR industry is one of the seven key industries of digital economic development, and it has entered the speed of development with the support of multi-partial power. According to the evaluation, the 2025 global XR market has exceeded 660 billion US dollars, and the domestic market is expected to exceed 100 billion US dollars.

At present, the most representative official definition of the cognition of the Yuan Universe is: holographic construction, holographic simulation, virtual fusion, and fumeting. In fact, the real world is separated from four different technical levels between the Yuan Cos. The world is now in the Internet 3.0, the nature of the new generation of computing platforms is new and interactive. Under the VR, AR glasses, people are immersed in the world of three-dimensional information, and they can display and interact with this 3D world.

Specifically, the Yuan Universe is first built, and the geometric model of the entire virtual world is needed, and it is displayed on the terminal device to create an immersive user experience. This is the bottom layer of the Yuan universe. At present, through three-dimensional reconstruction technology, the AR commodity model of the store is constructed. Users can roam in the model. You can click on the details of the video to view the item, which can be done, so you can do it, don’t leave your home. The world.

Secondly, holographic simulation is to build a dynamic process of virtual world, so that the virtual world is infinitely approaching the real world. For example, the apps of movies and many digital twins are in the holographic simulation layer. Through graphical animation and simulation technology, you can construct a virtual character of the live spirit, the expression, action, apparel or even the hair of the character is very vivid image. Such a virtual person can be applied to different scenes, live, teachings, etc. of the virtual world are routine.

Then it is fuck in virtuality, it is to let the virtual world integrate with the real world. To achieve this, in terms of technology, establish an accurate positioning of the entire real world and superimposing related virtual information. To do this, you can build an AR world, let the virtual world and the boundaries of the real world break. For example, a AR history case with museums, users can immerse to thousands of years in the virtual world, and can interact with some virtual elements in the virtual world. Note that Ar Glasses is widely used in the current scenario, including games, social, shopping, and even some different scenes of industries.

Finally, the true world is changed, that is, by changing the virtual world to transform the real world, the fundamental problem of this layer is precise control of the robot. Although this layer is usually not in the concept of the Yuan universe, but if there is no such floor, everything will only stay in the virtual world, and the real world may not be in contact. For example, rice industry is growing robots, which can send robots to plant rice after completing the virtual world sports plan. Moreover, such robots can not only work during the day, but also taken at night. In this way, it can greatly reduce human cost.

VR, AR’s micro-display is a field of China’s display panel leader enterprises to accelerate layout, and the Yuan Universe is a catalyst.

It is reported that many world-renowned brands use Jingdong’s micro-display in the development of the next generation of virtual reality products, and several domestic and foreign brands use the micro-display of Jingdong’s micro-display to publish VR / AR new models. TCL Huaxing has been commercially working with the VR industry head customers in the field of LTPS Fast LCDs.

Jingdong sideThe layout is early, and in 2012, I started investing in the VR / AR field. The total investment of 2.2 billion Ordos 5.5 production line is transporting a large number of technical products applied to the wearable fields such as VR / AR to the market. Jingdong also invests nearly 5 billion in Kunming, Yunnan Province to create an OLED micro-display device production line (8 inches), 12-inch silicon-based OLED project.

In VR / AR related areas, Jingdong has applied for nearly 100 core technical patents, covering semiconductor processes, OLED device structures, pixel driving design, micro-ratings, optical machine, etc .; and launched 5644 PPI, ultra-high resolution, 120 + Hz high refresh rate silicon-based OLED screen and other products, can be used in VR / AR, FPV (first viewing angle), etc., which is used in audio and video, games, education, real estate, tourism and other fields, will help The universe goes from the concept to reality.

TCL HuaxingOn November 16th ecological conference, the VR display new product was released first. TCL Technology Group CTO, TCL Huaxing CTO Yan Xiaolin also said, "The future shows that there is nothing, 70% of the information obtained from the display, and the display is also an interface in the real world and the virtual world interaction, including the future Yuan universe, basically Realize it by display. "TCL Huaxing will cover all the fields from micro display until the large display, there is considerable advantage in some areas, and some areas need to further refuel efforts.

According to Yan Xiaolin, TCL Huaxing’s micro-display panel will have a product in the field of LCD, OLED, and Micro LED. At present, TCL Huaxing’s 6-generation LTPS (low temperature polysilicon) LCD production line in Wuhan, VR screen of 2.02 inch 1500ppi (pixel density unit) in the field of LCD micro-display, and will soon upgrade to 1700ppi, even shock 2000PPI strives to lead in the field of LCD VR display. In addition, TCL Huaxing also has a clear plan in the micro-display field of OLEDs; Micro LED micro display products, TCL Huaxing and San’an Optoelectronic Cooperative R & D.

TCL Huaxing COO Zhao Jun said to the first financial reporter that there are two applications in AR and VR in micro-display. In these two areas, TCL Huaxing is accelerating layout. The 1500ppi VR screen based on LTPSLCD is expected to achieve industrialization in 2022. For VR, TCL Huaxing is mainly based on LTPS LCD and AMOLED, has been planted with product chemical and industrialization. For Ar, mainly based on silicon-based Micro LEDs, because Ar has many optical waveguides technology and optical path design, link loss is a problem, requires very high, TCL Huaxing has launched relevant research. "For silicon-based OLEDs and silicon-based Micro LEDs, TCL Huaxing has launched a project, set up a relevant team, will make the industry layout as soon as possible."

Temperature of the main product with the medium-sized AMOLED display device, also in the layout of Micro LED micro-display business. Visteno Micro LED business is still in a sustained R & D and investment stage, and the company’s Chengdu Chen’s photoelectric electricity has been built, and the first wear sample will be promoted according to market demand.

The Yuan Universe will have a forward stimulus of the Ar / VR device, because now there are many of the Yuancosian applications, cloud data operation needs, high-speed network services, but the service is ultimately implemented, if you use smartphones, computers, etc. The device is used to use these metacular services, the effect and the use of general network services are not large, and the virtual world with an immersion sensation cannot be experienced. Therefore, the metaches of the Universe will be bound to the terminal requirements of the AR / VR device, and will attract more vendors in the hardware market of the Ar / VR device in 2022.

Yuancai Ecological Zone opens recruitment

UDE2022 opens a new course, and the organizing committee will open the Yuancai Ecological Zone. XR virtual shooting, advanced 8K photography camera, AR / VR, Mini / Micro LED display, multi-sensitivity equipment, etc. Intelligent hardware devices, human-machine interaction immersive scenes, game scenes, Aiot, virtual office, smart families, smart cities, wisdom Campus, smart cars, intelligent medical and other solutions will be collected in the Yuancai Ecological Zone. The organizing committee will jointly jointly build a regional area, which is formally formal of enterprises and units to participate in the universal universe-building area!

We successfully held the first expansion reality XR industry ecological summit forum during Ude2021. The public forum activities of China’s expansion of the real industry ecology were discussed, and the industry was widely supported. This forum is hosted by the Shanghai Multimedia Industry Association, the Co-organizer is an Anhui Provincial Virtual Reality Industry Association, Zhejiang Virtual Reality Industry Alliance, Jiangsu Communications Society Virtual Reality Professional Committee, Hangzhou Virtual Reality Industry Association, Chengdu Virtual and Enhance Reality Industry Association, Tianjin Virtual Reality and Enhance Reality Technology Application Association, Tibet Autonomous Region Virtual Reality and Enhance Real Technology Application Association and Hunan. The support unit is China Electronic Video Industry Association, China Computer Association 93913.

In 2022, the UDE2022 is also held.2022 extended reality XR industry ecological peak forum, Invite you to participate!

UDE to create a platform to promote product value

UDE is committed to building a new display industry episode, forum, activity, and bought in one integrated Event. UDE promotes industry chain technology exchange, realizing improving display industrial competitiveness accelerating investment and commercial cycles, achieving the rise of state-owned display industries, shouldering mission.

UDE is guided by the National First Level China Electronic Video Industry Association, which has clear understanding of intelligent display industries and has a deep accumulation. In order to further achieve the great vision of "global display to see the Oriental", let the world see China as the core base and future potential, at the same time, we will deepen the industrial cluster in Guangdong, Hong Kong, Macau, and pull the downstream industry. Upgrade, and by introducing more Chinese and foreign buyers to help industry business negotiations ultimately achieve economic growth, since 2022, UDE International Display Expo (UDE) Strategic Mutors Shenzhen, with the International LED Show (LED China), International The audio and video smart integration exhibition (Avi China) is strong, and on February 20-22, 2022, on the same time in Shenzhen Futian Exhibition Center, the three-party cooperation creates the first big exhibition worldwide, occupying the first year, first-year advantage, scale Break through 100,000 flat, audience and buyers exceed 80,000 people, lead the new wind direction of the global industry with a new attitude, and build a variety of new display technology, digital applications and audio video integrated wind direction.

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Guided by the China Electronic Video Industry Association, so far, the three-session will continue to take professionalized routes: "UDE International Show Expo" will settle in the Dadan District, on February 20, 2022, in Shenzhen Center, service industrial chain and international domestic business buyers; "UDC International Tide Life and Consumer Electron Expo" is deep cultivated in Shanghai, 2022, began to upgrade to create Z generation young consumers as core users, The consumer electronics show that lives is the world’s first TO C consumer electronics show.

UDC will attract 100,000 young players with 60,000 square cooles in the fall of 2022, held in Shanghai. UDC combines the characteristics of the Z generation young consumers, which presents "content + consumption" annual carnival in one "content + consumption". Click on the public number to the spot.

Guiding unit: China Electronic Video Industry Association

Organizer: Shanghai Job Federation Exhibition Co., Ltd.

Exhibition location: Shenzhen Futian Convention Center

Exhibition time: February 20-22, 2022

Live room in the lowest price controversy: Li Jiaqi holds super pricing power, manufacturers transfer shop broadcast

The aquatic and brand-priced game, and it is the contest of the flow of both parties.

When live broadcast is increasingly sold, when traffic gives live betting, how is the price of branded brand products? Who master the product pricing power? How long does it have to have a business for business?

According to the person in charge of many brands, it is said that the broadcast (entering the live broadcast room) product will be re-priced according to its own market positioning, the change of the broadcast specification, and the consumer’s mental price, etc. The sales profit of brand-only single-piece products will not be higher than the market. The leader of product pricing is mainly in the brand, but both the brand and the rough team will be tilted according to the traffic of cooperation objects and the intensity of brand effect. The small brands are more likely to become a "victim" of live broadcast promotions. .

In addition, the waist anchor tells the news reporter, different commercial products, will give different bargaining space according to the aquatic traffic – in the categories of the profitable space such as beauty, apparel, and the biggest space is larger, and In some of some vertical areas, the brand will more "clearly price", give different channels to the same supply price.

Brand bargaining is spelling traffic

Live sales, who has traffic who has the right to speak.

"For the business you want to open the new sales road, or if you want to increase the exposure of the small-scale brand, the pricing voice is more in the hands of the live broadcast team, the aquary will make more killing, or ask for a combination discount." Yingfeng Group’s Mosimomimi Children’s Wearing the head of the trendy live broadcast can be senior people in the live industry, and she accepts the above-mentioned expression when they accept news reporters.

One Danish International Food Brand Online Business Heaven, Wang Tian, ??Wang Tian, ??said that "business understands the cost and market positioning, estimating the basic pricing of the profit bottom line, the anchor team will be based on the live broadcast of the same products according to the same products. The price reduction suggestion, the two sides will go to negotiate. The head anchor is large, and we will be more powerful, so we will be more biased to him, mainly in the welfare, but if the price negotiation is completely alive, ‘ Licening ‘must not do it. "

It can be indicated that due to the selection standards of the supernar predicted, it can be selected, which is equivalent to give the brand a special certification. Therefore, some small brands will rather lose money to enter the super-headed live broadcast. Once the brand is played, the money will be made back in the live broadcast of the waist.

Through the current circulation cost of the live broadcast, the brand will give the live team to the live broadcast team with the form of sales commission commission and the "pit fees" form. Usually, the higher the maid, the higher the pit level fee. Therefore, for small brands, either wear a risk "gambling", or it is "Ladies and Folders".

Senior people from the live industry, Huang Jia, said that some small brands gave the pit fees for the anchor, there was no an an an an an an an an an an an an an an an an an an an an an an an an an an an anchor to the commission admission of the big brand sales, and the small brand belt is more than the live broadcast. Big risk. Therefore, in order to be able to broadcast between the head live broadcast, the small brand will increase the aquaculture fee, reduce the commission, and even kill the price below cost.

"In the past, the market was shattered to cooperate with the super-headed anchor. The rate did not reach sales expectations, the super-deposited goods required by the live team will be tight, and there is basically no extra funds to turn to the operation. In addition, the live broadcast is created to consumers to create a "no purchase", and the brake powder will be placed, and the live broadcast will gradually be woken up with the consumer. .

"For small and medium-sized anchors, the bargaining power is a brutal problem. Different physical volume is indeed different." Xiao Hong Book Announcement Chen Yihui told the news reporter. "After all, Li Jiaqi has a threshold, it is impossible Things can be bought inside. "In Chen Yizhi, it is not as good as head anchor, but also thinks about how to enhance its number and influence in fans, and provide better benefits for fans.

Little Red Book Anchor Chen Yizhi Live Photo

Strong to join hands to become a live industry preference

The traffic of the super head anchor is naturally the best "knocking brick" of the sale.

"As far as the industry is more friendly, the big brand is more friendly. After all, it has the quality advantage of the product and the brand effect, you don’t need to deliberately put the body to please the anchor team." A overseas dairy product Wu Tao, head of brand shake operation, said that the pricing phase will share the market pricing data and sales data in other belts, and will reflect the quality of after-sales service during the previous cooperation, to verify the price advantage of the product, sell well And service guarantees.

"Although big brands can get rid of reliance on the anchor by self-broadcasting, the traffic competition is too fierce, even if it is a big brand, it is not easy to make a certain influence in the live industry, need to rely on the professional band of the anchor The capacity of the goods. "The" small parallel "is said.

The anchor traffic is the key to selecting cooperation. Wu Tao said that most big brands choose live belts, mainly in order to sell, and brand publicity. In terms of shake ecology, 10% of sales in sales have almost 90% of GMV (total commodity transaction). So as a big brand, but also like to cooperate with the head anchor to expand new sales channels.

The descendant of the fruit brand is said to the 新 记 报者, Jindu has cooperated with multiple anchors, according to the fans of different anchors, usually have a good response, even if it occasionally does not reach the expected situation. An anchor will also negotiate some of the renewal opportunities. Among them, there are some head star anchors, with a huge fan matrix, bring more considerable sales, and the long-tail effects of the generated long-tail effect also have a positive impact on the overall pattern exploration.

In addition to big brands more is willing to cooperate with big anchors, the anchor team seems to be more willing to put the "explosive" product.

Viya live photo Source: Oriental IC

Wu Tao said that the head anchor has a high "tube fee" in the market, but in the face of some traffic brands or explosive products, the anchor will also give up the pit level, reduce the commission, and even on the bargain There is loose. "Some single prices of some beauty skulls are usually high, can pull the entire GMV in the live broadcast. In addition, you can grab the net red explosion in the market in the market, and the fans ‘welfare’ is also the head at low prices. Symbol of the active position. "

"The pricing of the broadcast product is inseparable from the preference of the preference for the product. In addition to existing explosions, if the size of the new brand will be sought after by the new brand, it will loose the lowest price requirements, and In the form of a high-pitty fee, the high-ranking fee is promoted. "It can be expressed that some of the live broadcasts of the live broadcast of the live broadcast of the product, and the platform will arrange the live stream based on the high and low of the product. Therefore, Net red products will also give priority to the strength combination with head anchors.

Business is coming to self-broadcast: higher flexibility

"The traffic share of the head anchor is too heavy, especially the double 11 full-year large shopping carnival, usually Li Jiaqi, Wei Ya came out, shake users, Taobao users’ traffic share will be taken away, everyone is quite I am afraid, I don’t want my own store to lose the customer in the big anchor. "Can be expressed.

Double 11 During Li Jiaqi Live Metropolitan stock photo Source: Visual China

More and more brands are not ideal for large-scale goods, and they are not ideal for live broadcast data.

Many branded persons and senior live-educational industry, as a platform, shake is through the weighted drainage of the store, actively support the brand (store himself live). In addition, brand self-broadcast is a relatively low threshold operation, and it is more simple and simpler. But at the same time, the price of live scenes, the details of team discharge, and the visual flow acquisition are generally self-broadcast.

Compared to limited restricted, large-risk live broadcast, brand self-broadcast has greater flexibility and precision, and can form a supplement with the supplied goods. The person in charge said that in the brand Tmall live broadcast, I invited internal employees to do an anchor. They will more understand the characteristics of the product and the story of product cultivation, and can better understand the consumer demand and accurately recommend products.

都 乐 员 自播 自播 照片 photos

"At present, our brand store can also have a sales of hundreds of thousands of dollars, and this year during selling cars, a sales can reach millions of yuan." Li Lei, a live-e-commerce live broadcast operation The news reporter said that the store self-broadcast can help the store promotion and stabilize the fan of the fans of the store. In addition, directional culture, the an expert can be set by the content setting to become an expert in the brand industry. Therefore, for small brands, cultivation and investment of their own anchor is a good choice.